Video Analysis

'Kickstarts' by Example caught my attention whilst surfing the expanse of You Tube. There are many reasons why I liked this concept based music video as the combination of media techniques is what makes it successful to me. In terms of Camera shots, what stands out is the use of extreme close ups so we can establish the artist which can then lead to the likelihood of promotion. Also, the mise-en-scene is simple, but effective as it includes everyday objects which are personified to be apart of a human body. Plus, the filter and colourisation give a refreshing take on the video which could be something I could contribute to my idea. Split screen is also another great post production digital effect which is clear in this media- something I am keen on including in my idea since the very start of this project. However, overall what caught my attention was the quality of editing in this video. It uses a lots of cross cutting, eyeline matches and is in rhythm to the music- common techniques that i will definitely consider.