Genre Focus
Once we were asked to consider a genre in which our music video would be revolved around, the first thought that came to me was dance. This convention involves music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement. In terms of performance, the major categories are live dance music and recorded dance music.
Although once I thought about this idea on a deeper level i believed that combining both genres of alternative and dance would be interesting as both have many similar aspects. Indie/alternative rock is a genre that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse many with sub-genres which include indie pop, jangle pop and lo-fi.
Whilst brainstorming and working out what i could do with my ideas so far, i began to consider that electro pop could be appealing as a music video too. Reasons why this took my interest and fascination is purely because its probably the most listened to music by me as proven from itunes. Electro pop is a genre of electronic dance music directly influenced by the use of drum machines and funk sampling.
Chosen Genre:
Music Videos:
Swedish House Mafia-Don't You Worry Child
In Swedish House Mafia’s ‘Don’t You Worry Child’ music video, the first few shots show strobe lights all in a different array of colours- this is how the audience identify the dance music genre as its mostly suited for nightclubs or festivals that occur during the evening.
As we continue, the video also shows a huge cluster of people. We expect for this to appear in dance as huge festivals and crowds are what we associate with it. Plus, the shot as a whole highlights how vast amounts of people enjoy and relish the genre.
Half way through 'Don't You Worry Child' we see the screen being split in half, almost as if the image reflects on itself. This technique mirrors the dance genre as it makes the shots in the video appear oversized which is what we would expect at a dance festival.
Just like i mentioned above, they use the same effect here evidently making the crowds look bigger which matches the loudness and intensity of the genre.
Avicii vs Nicky Romero- I Could Be The One
Another common factor which can be found in dance music videos is a story line shown in Avicii's 'I Could be The One'. As this video progresses, the audience begin to identify that the lyrics match with whats happening in the story. For instance, the plot in this is about a women trying to escape from her hectic lifestyle- this could possibly illustrate the lyric 'i could be the one to set you free'.
Like above, this image is a visual of the lyrics 'i could be the one to set you free' as it contrasts to her life in her office. Its obviously what the audience would associate with being 'free'- blue skies, tropical islands, colourful plants and a clear blue ocean.
Just like every dance video, a shot of a party has to come into the equation. Aviici and other music artists include this because its what coordinates with the beat and rhythm in dance music. Also, making the audience recognise the genre of the track.
Calvin Harris- I Need Your Love ft. Ellie Goulding
Another popular dance music video- I Need Your Love By Calvin Harris and Ellie Goulding. As this video begins to progress we can see short takes are a common occurrence. This seems to be a pattern in many music videos as the cinematography must suit the rapid beat.
Common Dance Artists
Swedish House Mafia:
Keeping it brief...
 |
| Swedish House Mafia |
 |
| Swedish House Mafia Song Titles |
One (Your Name)
Miami 2 Ibiza ft. Tinie Tempah
Save The World
Antidote ft. Knife Party
Greyhound
Don't You Worry Child
An outline of the artist...
 |
| Calvin Harris |
Releases:
 |
| Calvin Harris Song Titles |
2006-2008: I Created Disco
2008-2010: Ready For The Weekend
2010-Present: 18 Months
No comments:
Post a Comment